A rather disturbingly high percentage of online sales are never completed! Many online vendors are losing a ton of money by not doing one simple thing when a customer does not complete their order. While some consumers intentionally leave a site with products in their cart, others simply navigated away without ever realizing they did not complete their transaction. In this blog post, the team at SBWD Australia looks for what to watch out for in the world of online marketing.
It is roughly estimated that only a fraction of the consumers that visit a site for goods and fill their carts actually complete their orders. As a matter of fact the statistic is 30%. A mere thirty percent of all the people that shop online ever finish their transaction to the ordering point.
What Is Going On With the Other 70%?
There is a host of reasons why someone may not complete a sale on your site that range from what is perceived over the top shipping charges to simply finding a better deal elsewhere to forgetting to complete the transaction because something else distracted them.
What Can You Do?
The one thing you can absolutely NOT do is ignore this 70% that is getting away. There is something you can do. You can use Abandoned Cart Module to gently remind visitors that they did not complete their transactions. While the Abandoned Cart Module may not induce all 70% to come on back it may induce some of those customers to come back!
What Will Help Abandoned Cart Module Do Its Job?
Offer sales incentives or discount rates to customers who register AND provide an email on your sales site. This gives you the necessary components to have contact information and permission to contact if they in fact have left the site without a cart in limbo.
Offer Options - Win Your Customers Back!
One of the most proactive steps you can take is to offer options to your customers. If they are viewing one item than suggest other items that are like items or that compliment the item they are viewing. Offer free shipping on sales over a certain amount, recouping the cost of shipping is easy if your merchandise is priced correctly. Offer discounts and sale events. Don't miss out on that 70% use Abandoned Cart Module and work on your presentation to get customers and keep them coming back! Offer coupon codes, raffles or drawings for little trinkets, offer buy one get one, people love a good deal! Amp up your site!
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