Your First Impression Could Be Your Last
No matter your business, everyone knows that the first impression someone has of your business is the lasting impression it can make or break a deal, or entice an enquiry in the first instance. It is no different when it comes to online presence; your site is the first thing people notice about your business online. The team at Small Business Web Designs Australia is continuously creating sites that are simple yet effective, and in this blog post we present what's important for your site.
In essence, when your site is great the impression you leave with people is that your business is great. If your site is not functional and looking shabby guess what? You will never have the opportunity to make that first impression again. Getting your website right in the first instance is essential.
The first impression is the most important impression if you are trying to attract leads. There are certain expectations that consumers have when they are looking for a product or service online if those expectations are not met than you have just lost a potential client. Make sure your site makes it easy to contact you as well as presenting your products or services in an appropriate manner.
The first thing a potential client sees when they get to your site is the landing page. If your landing page is not professional looking there is a very strong possibility that they will leave. Consumers are very internet savvy and they can tell immediately if you have a professional page or it is something that was thrown together. Spending the time to sell yourself, engage readers and stand out is critical; look is important in making that first impression but functionality is also very important.
When Your Site Fails
Technical difficulties are a fact of life but frankly if your site is down often the first impression that you are leaving is that your business is not too concerned with what people think of it. Some people may even form a first impression that your business is broken because your site is.
If your site goes down get it back up as soon as possible. Make sure all the buttons and links are working. No one will stick around and find out more about your business if your site is a hassle to navigate.
Keep It Simple
If you want to make a good first impression and want people to find out more about your company keep your site simple. People do not like to weed through information,they just want to know what your business is and how it is ran. You want your first impression to be one of perceived honesty and reliability burying information under page after page is frustrating and can lead the consumer to form a negative first impression believing that you are trying to hide something with all the fluff!
Whatever your business, Small Business Web Designs has put more businesses online in Australia than anyone else, from Perth to Brisbane and everywhere in between. Contact us today to create a site that won't let your business down.