SMART WEBSITES FOR SMALL BUSINESSSmall Business Web Designs is dedicated to providing small and medium size businesses with affordable solutions to get online, hassle-free.
Talk to us today, you will be surprised at how easy we are to deal with. No onerous contracts, no unreasonable terms and conditions. We understand your priorities in running your business, so we make it easy for you with our proven process (over 1000 happy clients) to guide you along every step of the way. For web design Sydney and web design Melbourne solutions, our team is proven to deliver unparalleled results! View our Portfolio. Essential Elements of High-Converting DesignEstablishing a web presence is an essential marketing strategy of any business; picking the right designer is only part of the success. Essential elements such as good content, SEO, images and presentation are equally important to editing access, mobile-friendly design and fast loading times. Most importantly, you have to trust your designer and ask the right questions before initiating the process. A good designer will be speedy, accurate, informed and communicate with you every step of the way.
Intuitive and organised content, without overload
Having good quality, unique content is the foundation of your site. It should be well organised and intuitive to navigate with a suitable page structure. Content reads better when it sounds informed, fact-based and not heavy-selling. Typically, a good biography, services overview and contact page are standard, along with many other relevant pages that can host your valuable information for resources, links, photo galleries and testimonials. |
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High impact, high quality images to bring your business vision to life
Quality content is great, but having high impact visual appeal is essential. An effective design must include images that are related to the core services or product, and make the design stand out. Designer mistakes often include having irrelevant images, poor quality images and/or images that having no "wow" factor and add nothing to the overall effect.
Quality content is great, but having high impact visual appeal is essential. An effective design must include images that are related to the core services or product, and make the design stand out. Designer mistakes often include having irrelevant images, poor quality images and/or images that having no "wow" factor and add nothing to the overall effect.
Responsive websites - created to be mobile and tablet-friendly from day one
In 2015, Google tweaked its search results method to de-rank anything that wasn't mobile friendly. When looking for a package or a redesign service, check with every quote that your design will be automatically optimised for viewing on mobile phones and smart devices, including iPads and tablets. Even without Google's changes, dynamic and mobile friendliness is essential in an age of fast moving technology!
In 2015, Google tweaked its search results method to de-rank anything that wasn't mobile friendly. When looking for a package or a redesign service, check with every quote that your design will be automatically optimised for viewing on mobile phones and smart devices, including iPads and tablets. Even without Google's changes, dynamic and mobile friendliness is essential in an age of fast moving technology!
Targeted on-page SEO in your meta data and content
The best practice sees your designer research the SEO keywords that relate to your business and industry. For example, if a Psychologist clinic is based in Sydney, including SEO keywords such as "Psychologists Sydney" and "Psychologists in Sydney" (both searched for hundreds of times per month) is essential. These keywords must be included in the meta data and content for each page, to make the business more prominent in Google search results. Do not accept a proposal that talks loosely about SEO - SEO is critical and needs to be defined.
The best practice sees your designer research the SEO keywords that relate to your business and industry. For example, if a Psychologist clinic is based in Sydney, including SEO keywords such as "Psychologists Sydney" and "Psychologists in Sydney" (both searched for hundreds of times per month) is essential. These keywords must be included in the meta data and content for each page, to make the business more prominent in Google search results. Do not accept a proposal that talks loosely about SEO - SEO is critical and needs to be defined.
Regular calls to action increase enquiry rates
Encouraging contact is critical, so the placement of regular contact links, phone number display, quote forms and email links make it easier for readers to get in touch with you when they are engaged.
Encouraging contact is critical, so the placement of regular contact links, phone number display, quote forms and email links make it easier for readers to get in touch with you when they are engaged.
Easy Content Management System (CMS) for regular and speedy updates - Google loves sites that keep adding content
Having the ability to self-manage the content ongoing is essential for any small or medium sized business in Australia. The CMS must be intuitive to use and allow for updates and expansion in pages. Uploading new photos, text, news and various other information that needs to be displayed at a point in the future. Avoiding agencies who insist on making changes through their design teams is best, as such changes can be costly and flexibility is restricted as everything is outside of the client's control.
Best of all, having a web design CMS that allows free page additions meaning any user can add more content and pages throughout the life of the website and avoids the need to rely on your agency and avoid ongoing expense.
Having the ability to self-manage the content ongoing is essential for any small or medium sized business in Australia. The CMS must be intuitive to use and allow for updates and expansion in pages. Uploading new photos, text, news and various other information that needs to be displayed at a point in the future. Avoiding agencies who insist on making changes through their design teams is best, as such changes can be costly and flexibility is restricted as everything is outside of the client's control.
Best of all, having a web design CMS that allows free page additions meaning any user can add more content and pages throughout the life of the website and avoids the need to rely on your agency and avoid ongoing expense.
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Trusted designers are accurate and leave you to focus on your business
A business owner will have many urgent tasks to prioritise at any instant, but having your site completed with speed and accuracy is essential. Any good web developer will impose an internal deadline, and anything from 5 to 25 business days can be expected for a standard build. The client should not be asked for information once construction has begun - it's up to the web development team to assess on the outset if anything more is needed before commencing the development.
A draft should be presented with guidance on how to complete the editing process, and give a suggested time frame. It is then for the client to provide feedback on the draft site to make sure their input is captured and the site is shaped to the client preferences.
A business owner will have many urgent tasks to prioritise at any instant, but having your site completed with speed and accuracy is essential. Any good web developer will impose an internal deadline, and anything from 5 to 25 business days can be expected for a standard build. The client should not be asked for information once construction has begun - it's up to the web development team to assess on the outset if anything more is needed before commencing the development.
A draft should be presented with guidance on how to complete the editing process, and give a suggested time frame. It is then for the client to provide feedback on the draft site to make sure their input is captured and the site is shaped to the client preferences.
Support teams help you for the life of your site, as your business evolves
When selecting an agency, it is essential that the after publication support is "supportive" and responsive to your needs when it comes to your ongoing questions. This should cover everything from self-management editing, SEO, adding pages to account information and domain renewals. A good company will have extensive FAQ and guidance pages to provide clients with all the information they need. Making sure your company is set up for technical assistance support will make your experience hassle-free.
When selecting an agency, it is essential that the after publication support is "supportive" and responsive to your needs when it comes to your ongoing questions. This should cover everything from self-management editing, SEO, adding pages to account information and domain renewals. A good company will have extensive FAQ and guidance pages to provide clients with all the information they need. Making sure your company is set up for technical assistance support will make your experience hassle-free.
Logical page layout is crucial for easy navigation
Transparency is everything, and "less is more" when it comes to allowing your customers to navigate pages efficiently. To be able to extract information in a timely manner, clear layout is needed. The ideal layout is as follows:
Transparency is everything, and "less is more" when it comes to allowing your customers to navigate pages efficiently. To be able to extract information in a timely manner, clear layout is needed. The ideal layout is as follows:
- Header - a powerful header with a logo, contact phone and social media icons and their respective links (Linkedin, Facebook etc)
- Home - specifically covers the business, with a clear introduction, services outline and a focus on location.
- About Us - the best way to introduce the people behind a business is to make it personal and friendly.
- Services - outlining services clearly is essential. Mentioning your existing client types helps your readers establish your position in the marketplace, and is highly recommended.
- Testimonials & Gallery - words from existing and previous clients are essential, as is a separate Gallery page with recent work completed.
- Contact Us - having a contact form, Google Map and opening hours is key.
- Footer - linking all pages with a catchy teaser to contact the business is essential, as is the use of icons and industry accreditations.
Experienced designers are your trusted guides to navigating the online world - the learning never stops
A web developer who asks questions about your business, pre-empts your questions, drafts a high impact design and writes excellent SEO friendly content will be the partner that delivers punch. Check the agency's testimonials, past work and look for businesses similar to yours in their portfolio to make sure they are releasing designs you like and see your business having. Experience is everything, so make sure you are not afraid to ask about their track record!
Most importantly, a good designer will provide you with continued learning about site management and SEO to help you stay current on the latest changes in the online world to keep you informed and make the most of your website. View our Portfolio.
A web developer who asks questions about your business, pre-empts your questions, drafts a high impact design and writes excellent SEO friendly content will be the partner that delivers punch. Check the agency's testimonials, past work and look for businesses similar to yours in their portfolio to make sure they are releasing designs you like and see your business having. Experience is everything, so make sure you are not afraid to ask about their track record!
Most importantly, a good designer will provide you with continued learning about site management and SEO to help you stay current on the latest changes in the online world to keep you informed and make the most of your website. View our Portfolio.
