Enquire about our 50% discount promotion this month!​
1800 751 406
​ Email Us 24/7​
Contact Us
Small Business Web Designs
  • Home
  • Services
    • Website Design
    • Graphic Design
    • Optional Add-Ons
  • Portfolio
  • About
  • Faq
  • Contact
  • Support
  • Home
  • Services
    • Website Design
    • Graphic Design
    • Optional Add-Ons
  • Portfolio
  • About
  • Faq
  • Contact
  • Support

Shopify vs Wix Review

Updated 4 January 2021
Shopify vs Wix Review

Determining The Most Suitable eCommerce Application For Your eCommerce Business

Shopify vs Wix Review

Ease of Use

Adding products, categories and making shipping options clear is essential for any ecommerce business.
​We look at how easy this overall on each platform. 
Shopify: Shopify's "add a product" means business, serious business. For each product a user has exceptionally detailed data fields to populate, ranging from Title, description (which you can link text to other websites or pages), to SKUs, barcodes, inventory policy application and photo gallery. Shopify's standard fields offer everything you need to upload a product with every specific presented.  
​
Wix: WIX is overall easy to use, but it lacks the detail and love that Shopify delivers with its platform. And it’s that detail and love that make ALL the difference. Like ALL the difference. WIX is a distant second place in this race – Shopify has ecommerce sewn up in comparison. If you were selling an uncomplicated offering, like rocks or bottles, then WIX may work, but otherwise you’ll see limitations very quickly. And these limitations don’t have apps (see below) or any fixes. 
Shopify vs Wix Review
Winner: Shopify
​It’s built for ecommerce, and it’s made to be easy for anyone. WIX’s origins as a static website builder is similar to attaching wings to a car – it doesn’t work nearly as well. 

Shopify vs Wix Review

Support, a crucial element to ​moving your business forwards.

Any business needs support, and ecommerce platforms give rise to their own set of special questions. You'll need the best support you can get, even if you don't have the questions right away. ​
Shopify: With 24/7 phone support and online authentication to save time, and a local Melbourne number to call, there is no ecommerce platform like it when it comes to helping customers. Shopify works 24/7 to answer your questions. Their ecommerce community is also very active meaning lots of tips are on hand. 
​
​​
Wix: Running on USA Pacific Time (6am to 5pm) which is 11pm Sydney time to 10am, not great for business hours support. No online chat is available, but there is email support ticket submissions. 



​
Shopify vs Wix Review
Winner: Shopify
​24/7 with a local number beats WIX with no comparison.

Shopify vs Wix Review

Beyond Support, the ability to call in a professional web designer/expert for tricky requests

At some point in the life of your ecommerce business, you'll need an expert. Even if it's an hour of time, it can save your business significant time if you hire someone that knows Shopify. But how do you find someone who is familiar with the application, and can they be trusted? We look at the methods both platforms use to make hiring an expert seamless. 
Shopify: Shopify nails it with a number of approved platform experts listed on its own site located in Melbourne, Brisbane and Sydney. With a number of partner reviews, making the transition into hiring a web developer and getting someone who knows how to deliver the good, literally, in Shopify is transparent. Experts even list their hourly charges and what scope of work they perform.  
Wix: WIX offers a number of Australian based “Pro Designers” which are freelance agencies and individuals able to offer their assistance at agreed fees. This is really just a directory, with no mention of fees or reviews.
​

​
Shopify vs Wix Review

​Winner: Shopify
For the quantity of providers available, the number of their reviews and transparency and making it too easy to find a Shopify Expert to help you. WIX is nowhere close. 

Picture

Apps, plugins and the integrations available

So, beyond the standard features of both ecommerce platforms, there will be a moment when you ask “oh, can I do….” and the answer is likely to be YES, but with an app. Apps are developed by external partners to Wix and Shopify, and are either free or subscribed to for an ongoing monthly fee. These apps cover functionality and features in Marketing, Sales, Social Media, Shipping, Inventory, Customer Service, Accounting, Tools, Reporting and Sales Channels. With such a wide scope, we look at the number of apps and quality available on both platforms.
Shopify: A lot of developers are flocking to Shopify as the platform dominates the ecommerce arena. As at September 2016, there were over 5,000 apps. With more being published everyday and introduced to the Shopify arena, there is a lot of choice.
Wix: A handful of WIX apps is nothing compared to Shopify’s. They’re not even that inventive, just basic apps to bring up the offering of WIX to meet the minimum of Shopify.   

​
Shopify vs Wix Review

​Winner: Shopify

Shopify has the volume of apps, WIX has <20. 

Shopify vs Wix Review

Basic features and benefits for a beginner plan.

We start off looking at what you can get for under $40/month (the price point of entry level plans) and maximising the built-in features to build the best ecommerce experience for your customers. ​
Shopify: At AU$29.95 on month-to-month terms, Shopify is affordable for the startup. It packs all the features with a lot of free add-ons apps available to give you more ecommerce swag.​
​




​
Wix: At US$19.95 on month-to-month terms, the WIX ecommerce plan offers basic ecommerce features (product images and descriptions, shipping details, variations in product such as colour and size). However, WIX puts a cap per month of 10GB of bandwidth with 20GB of storage. While we believe 20GB of storage is more than enough for a budding ecommerce website, limiting the traffic is a growth killer. The VIP plan, at $29.95 permits unlimited traffic, but we think this is anti-business by WIX – would you be comfortable knowing your website will go offline if it becomes to popular? ​
Shopify vs Wix Review

​​Winner: Shopify

It’s better value for money given the features, benefits over WIX and unlimited traffic. 
Bonus: Physical Store? If you're a physical shop, you can upgrade to the Retail Plan ​for staff access to process sales for in-store customers, syncing your inventory and reporting effortlessly. ​

Shopify vs Wix Review

Themes, and why the design of your ecommerce store is everything

Themes are the pre-set design of your website. 
Shopify: There is no competition - the endless number of Shopify Themes is unrivaled. Some are free with the platform, others are paid, but the individuality is endless and you can quickly edit your theme to make it unique.
​

Wix:  37 free WIX ecommerce templates available under the ecommerce plan. Not comparable at all to Shopify. You’ll be disappointed in comparison. 
 
​
Shopify vs Wix Review

​Winner: Shopify

No Comparison.​

Shopify vs Wix Review

Website features beyond ecommerce, such as blogs,
​galleries and formatting tools.

If you’re a business that isn’t JUST in the business of ecommerce, then it's perhaps better to have a website tool that has all the features to make your business stand out. This applies to professionals selling items "on the side".  ​
Shopify: Shopify has page simple editing which is superior to BigCommerce and other ecommerce-driven platforms, but there are limitations and the design features aren't as beautifully intuitive as they could be. Shopify certaintly isn't the platform if you're 95% offline business and 5% ecommerce. 
​Wix: WIX’s origins were a drag and drop website builder, much like SquareSpace and Weebly, so adding new pages is easy but getting the right look and layout may take you some trial and error.
​
​
Shopify vs Wix Review

​Winner: Neither
We don’t recommend WIX overall, owing to business experiences with clients using WIX and the process of migrating, editing or simply understanding WIX. We can’t call a winner because Shopify isn’t suitable for non-ecommerce businesses overall. Check out our Weebly vs Shopify review. 

Shopify vs Wix Review

Per-Sale Charges

Shopify: There is no competition - Shopify transaction fees comes standard with every Shopify account, and the fees are as followed:
  • Australian Cards - 1.75% + 30¢
  • International Card/AMEX - 2.9% + 30¢​



Wix: Australian based businesses have a number of choices for payment integration. 
  • WIX via Stripe: 2.9% + US$0.30 per transaction if you're on an ecomerce plan. 
PayPal: Fees per transaction are based on monthly volume as indicated below:
  • Up to $5,000 - 3.4% plus $0.45 AUD
  • $5,000.01 – $15,000 AUD - 2.9% plus $0.45 AUD
  • $15,000.01 - $150,000 AUD - 2.7% plus $0.45​
Picture

​Winner: Shopify

It’s just overall cheaper, no hassle to setup and no external partners. If you want to avoid surprises and save money on every transaction, Shopify is for you. 

​Overall Winner

Shopify vs Wix Review
Best provider for ecommerce-exclusive business:
If you haven’t figured it out already, Shopify is our winner. As your business grows, you have the ability to upgrade the offering and harness even more features to make more sales and track your advantages and capitialize on them. In comparison WIX is a clunky drag-and-drop that doesn’t really give you much to work with. So, for ecommerce success, Shopify first, WIX never. 

Best provider for existing businesses looking to sell online
If you’re one of many sole traders or limited liability companies running an existing business but just wanting sell something on the side, and not as the flagship to your brand, we don’t recommend either of these platforms – in fact, our suggestion is Weebly. Weebly is perfect for any organisation that is 95%+ business and <5% ecommerce. You can set Weebly to auto-pilot and ship on order, without having to over-engineer an ecommerce store. Weebly is a website builder and an ecommerce platform second. 

Talk to our Shopify and WIX Experts Today

Submit

What's Next

  • Shopify - Sign up for a 14 day free trial with no risk, with plans from AU$29.95 per month
  • WIX – If you’re still interested, sign up with plans from US$19.95 per month

NO CONTRACTS, NO HASSLE.
​
Contact Australia's best-rated web designer for a free quote

Serving Customers Australia Wide - Web Design Agency Sydney, Melbourne, Brisbane, Adelaide, Perth
Picture
​Check out our 95+ verified 5-Star Google Reviews
HOME | WEB DESIGN | GRAPHIC DESIGN | OPTIONAL ADD-ONS | PORTFOLIO | ABOUT | FAQ | CONTACT | SUPPORT | PRIVACY POLICY | TERMS & CONDITIONS