A large number of people wish to make a mobile app without knowing the advantages of a creative mobile site design over an app. Here we share 10 reasons why mobile designs are much more useful than apps:
1. The users need not download anything. Users loathe downloading content which they will not view more than once.
2. You can give the users an identical experience with the help of a mobile website.
3. A mobile site too can be bookmarked on the home screen just like a mobile app.
4. Mobile sites bear an uncanny resemblance to apps and users often get confused between the two.
5. Mobile sites are compatible on each and every smart phone and hence you will not have to develop and maintain separate apps for iPhone, Android, Windows devices & Blackberry.
6. You can also use the same responsive website design and optimize it for tablet users.
7. The mobile site does not require a separate CMS (Content Management System). With a single update you can update your main website as well as the mobile website at the same time.
8. You can update mobile sites at any given point of time without having to develop a new version. This is not possible in an App.
9. Mobile sites are not dependent on App markets hence you can easily commercialize your website without having to shell out a percentage to the market.
10. Mobile sites are not as expensive as apps and this should be motivating enough to help you make a choice.
Although there are various reasons for opting for an App, yet in most of the cases, it will be better to create a mobile site.