Are you a small-business owner looking to expand your sales and profile while also getting your name out there? If so, you should think about harnessing the power of Google. While there are many different ways to embrace Google, in this blog post we address using Google Places and creating a Google Adwords account. Read on to learn more about these two powerhouses.
How Google Places Can Help You
Google Places is a list of all business available on Google, made up of information that Google receives when people search for you. While this information will also be available in the search results, Places will allow you to create a page and then monitor the information on it. You can include things like location, hours, a description of your services, and a link to your site. This way, you can control what information ends up here, and you can ensure that people using Google Places will find you with the right keywords. You can also add your photos, logo and allow for testimonials/reviews to be written about you. For a one-off fee of $50, the team at Small Business Web Designs can set up your Google Places profile professionally with the skill we use to create your site.
Additionally, you can consider joining Google+ as a local business. This is a social component of Google, much like Facebook, where users can follow individuals and businesses. Here, you can list your business and post updates from the blog, share a cool graphic, or post pictures that you would like to share with fans. It’s definitely a great way to get your name out there.
Creating an Adwords Account
Google Adwords are keywords that people tend to search for. This is how Google determines which ads to post on your site. Since this is a paid service, it can be financially draining if you don’t have your strategy nailed down. Experts recommend having a sound knowledge of "price your pay, per advert click" and a steady cash flow before you even consider investigating this method. If this is you, our tea
A Final Note
While Google Places and Google Adwords are great ways to make money and get your name out there, neither of them will work if you don’t have an attractive and user-friendly webpage or site. Business web design is a very important factor for customers, and you don’t want to miss out because your site design fails to engage readers or convert them. Therefore, set aside some money and time in order to create a site that people will want to visit when it shows up in Google’s search results!