We are a HUGE fan of Twitter, which has proven to be a great marketing tool for several reasons. You can reach a lot of people with a few sentences. You can pick up followers and potential customers in a blink of an eye and it is an easy way to market. There is only one downfall to Twitter. You can get carried away. You can over tweet or tweet something very wrong that will have a negative impact on your business with flow on effects. In this blog, we look at some essential rules when using your business twitter account.
Rule 1 - Play Nice
While it may seem like a good idea to bad mouth your competition it may be viewed as being in bad form or worse yet as sour grapes on your part so avoid tweeting about your competition at all. It is always better to be safe than sorry. Always err on the side of conservative caution besides talking about your competitor may only serve the purpose of sending your followers over to your competitor to see what all the hoopla is about!
Rule 2 - Remember Personal v Professional
Draw the line between your personal views on everything from politics to religion. You never ever want to make inflammatory statements about either. Your personal feelings have no place tweeting usig your professional account.
In the same vein do keep your personal life personal. No need to tell people where you ate last night nor what you plan for the weekend. Draw the line and never cross it.
Rule 3 -Keep It Light
It is best to keep your tweets rather on the light side. Never use foul language even when you are joking. Your business could take a blow if you use the wrong language. Remember your twitter account represents your business and you always want your business to be perceived as professional and that includes respecting boundaries.
Rule 4- Never Ever Topics
You should never tweet any information that is confidential about your business or about your customers or clients. You should also never bad mouth an employee present or former or elude to the integrity of a former or current employee. All that does is show the world that you can not handle your own business relationships in house how could you handle theirs.
Never ever talk about money or how much money your business has made. You would be very surprised to find that people are offended by the strangest things and to avoid offending anyone keep your tweets general without divulging too much information. Remember you are there to drum up business not make friends.
Whatever your advertising needs, a strong and effective website goes side by side with a Twitter account for your business! Contact the team at SBWD Australia to hear how we can help.