Your business is nothing without effective SEO. The experience in the field of SEO differs by design agency and can be employed at various stages of the development process. What is essentially is that your designer knows what SEO fields and content is critical to your business.
When you prepare content, one of the things that you need to think about is the stuff that can’t be seen by the website visitors, such as the Meta tags for example. These tags are essential when it comes to the proper functionality, and thus they need to be prepared accordingly if you want the best possible results in the end.
The development process needs to instil a title tag, is very important since it shows the topic of the page and thus it helps search engines understand how the whole content needs to be ranked. Depending on keyword integration and other optimization that you make, a title tag can do a great job when it comes to improving the overall SEO of your business web design.
When it comes to the length of the title tag, you need to keep it as short as possible, with around 70 characters being more than enough most of the time. However this is just a guideline, because there are situations in which you might need more, but keep in mind that search engines usually read the first 70 characters, so create a shorter, appealing title tag if you want to obtain a good ranking in search engine.
In regards to keyword placement, it’s important to place the most important ones at the beginning of your tag. In other words, the higher the importance, the better the placement. Your development process may involve a discussion about keywords, or you can leave this to the experts!
Of course, when it comes to the meta tags copywriting, you need to keep things simple and short, so try to remove the common words and stick with the essential ones. You need to include the company name in the title tag, and try to stay clear of any duplicates, and these can generate problems. Instead, each title tag needs to be original, so try to make good use of the remaining keywords and integrate them into the other title tags. Try to bring relevant content for your tags as well, and connect them with the content on the page if you want great results!
The description tag is similar to the title one, although the description appears in the search engines and it’s one of the major incentives when it comes to making people visit your site. Because of that, you need to make it relevant and write a separate description for each of your pages, not to mention that you should keep it short as well, around 155 characters are more than enough to create an appealing, good description. Any agency can suggest good copy for these fields.
Make sure that the description tag is filled with the proper keywords, but avoid keyword stuffing and instead make it readable for humans. The way you use words is crucial here, so try to write a proper description that sells the content of your site! Don’t leave empty description tags, because search engines will fill them automatically for you and they won’t exactly provide the necessary content!
In conclusion, both title and description tags are very important when it comes to selling the content of your page, so make sure that they are enticing, grammatically correct and accurate, as this is the only way to get more visitors for your site in an organic way!