Email marketing can be confusing. While most advertising consultants recommend using some sort of email marketing to connect with your audience, you may find the process frustrating to say the least. To help you reenergize your email marketing campaign, check out the following four tips we’ve outlined below.
Develop a Catchy Subject Line
Avoid subject lines that do not clearly explain the message contained within your email. Instead, make the subject line easy to read, direct, and personal. Also, avoid works like ‘free’ or ‘guarantee’ as emails containing these words tend to be sent to the spam folder.
Test Your Content Structure
If you find that one subject line generates far more click through rates, then use a similar structure in subsequent emails. Additionally, keep track of how your audience reacts to the information inside of your emails. Is it producing the results you want? If not, reevaluate your format.
Schedule Emails at The Right Time
Scheduling your email or newsletter might not sound productive, but it could make all the difference in the results you achieve. For example, most people are on their laptops or computers from 9am to 6pm during weekdays. That is the time you want to shoot for with your email delivery.
Produce a Strong CTA
Your call to action should be just as strong as your subject line, if not stronger. If you want people to visit your website, check out your services, or take additional action give them a reason to do so. Offer free information or a discount on your services to experience better click through rates.
Building an email strategy is the key to better marketing, so use these tips to enhance your business.