We’ve all experienced it. Clicking on a page only to get a “404 Page Error” after doing so. There really is no worse feeling. Especially if what you were looking for was important to you. If you are in the site ownership business, then you need to be even more aware of 404 Page Errors and the affect they can have on your visitors.
For example, not every web surfer is savvy on what the error page means. Perhaps they assumed they did something wrong, or maybe they are even concerned that something is wrong with their computer. The last thing you want is to scare off potential visitors with an unsightly error page. It’s important to note that most of the time these errors stem from a webpage being taken down or even a blog post being eliminated. However, there are a few ways you can remedy the situation.
Instead of simply taking down web pages, do what you can to redirect incomplete links that might be bouncing around on the internet. If you can’t do that, simply make your error page friendlier. Take a que from sites like Underarmour who make their error page easy to read and less intimidating than sites who leave the standard error page up.
Experimenting with various pages will make it easier on your audience to get back to what they are looking for, and will also give you a better chance to showcase your customer service.