Online marketing is always focused on driving traffic to your site which is a good goal but have you ever considered what happens at your website once the traffic gets there? Driving traffic to your site is great but if people are just passing through that is not really helping your business. You have to make sure that your website is engaging and has something to offer so that your traffic can become new sales. In this blog, the team at Small Business Web Designs Australia looks at what factors make or break a site.
1. Red Light/Green Light
It is true you can not make sales without traffic and the more traffic you have the more you increase the possibility of making some sales. You want the traffic to not just pass through but you want them to stop and get to know your business. Think of your site as a giant stop light that will keep people from going through the next intersection. The only way to get people to stop long enough to get to know your business is to offer them something; for this reason it's critical to have your business clearly displayed on the homepage, free of irrelevant or gimmick content.
2. Value Added
Australians like getting a deal. No matter what your business and industry you can bank on the fact that there are a hundred more companies like yours. You have to find a way to stand out from the rest so that your traffic isn't just passing through on their way to your competitor. Figure out what type of incentive you can offer your traffic to get them to stay awhile, such as a monthly deal, promotion or free trial. Standing out from the competition may take a small investment but it will be a worthwhile investment when you consistently grow your customer base.
Australian consumers love freebies. No matter what industry you are in you can offer a simple freebie that will get people interested help them to see the value in registering on your site and leaving their contact information behind so you can share other offers with them. If you sell products offer a little token for free for signing up for your “exclusive sale offers”. If you are a service company, free call outs or quotes will help them hit the brakes and stop at your site.
4. Site Functionality
Make sure you site is user friendly and functional. Consumers are not interested in revisiting sites today that were down yesterday. Your site plays a huge role in keeping consumers interested and keeping them coming back!
Whatever your business, Small Business Web Designs has put more businesses online in Australia than anyone else, from Perth to Brisbane and everywhere in between. Contact us today to create a website that makes your potential customers stop and take note.