Our clients often take time to consider the content they should place on their website. The issue around length and relevance always comes up - is this content of interest to my client? We outline 5 questions to ask yourself when making content updates or overhauls - engagement is everything and after publishing 1000+ client sites we are still learning!
1 .Does your content neglect to promote your business?
This is very easily done. With everything you can share, sometimes the obvious is missed. Start with a homepage that gives love, engages and doesn't mess around with long intros. Just get to the point - what is your business in 5 sentences.
2. Do you focus too much on the "team" rather than the "product"/"service"?
It's tempting to focus about the team, often as a way to promote your established reputation. However, it's easy to start including everything from CVs to musing - be careful to avoid unprofessional words and general over-sharing. Keep some mystery to your magic :)
3. Is your page 1000+ words?
NO ONE likes to read a magna carta when succinct text is everywhere. If you need to paste thousands of words across your pages, you are probably turning off customers. Keep it light and direct, not paragraphs and sub-sections, to engage!
4. If you close your eyes and think of your business, what 3 things come to mind?
This is a fun test - if you can list customer focused aspects of your business that you believe in, you have some ideas for what to include. Too often the core ideas are lost - go back to basics and flesh out what you love about your business, and how that appeals to your customers.
With these questions diligently answered, your content can only be reshaped for the better!