In this blog post, Chris writes about how far search engines have come in twenty years, and how to make your website rank better in search engines.
The Early Days of Search Engines
In the early days, Yahoo was one of the first search engines. However, the “search results” given to users were comprised of a human-made, hand-written list which would categorise search terms and give the searcher an general list of sites it pre-established as being relevant. However, with time, these lists of sites did not fit most of the queries made. Yahoo was pushed aside for the next generation of search engines, which looked at the actual words (“content-based search”) that existed on the web pages and the relevance of the content to the search. This was pioneered by the search engine, AltaVista.
The Google difference
Google, when still a tiny start-up, extended this content-based search, and looked at links from other sites to a certain site, so that the greater the number of links, the more “authority” it has and the more relevance it is likely to be to the searcher. This is where Google gained its competitive advantage as it returned the most relevant results to users.
Search is hard, and not something to be embarked on without understanding. There are over one trillion sites on the web. Finding the right information can be like finding a specific grain of sand on the beach. Google relies on computer programs and constantly fine-tune to return the best search results.
How to Rank Better in Global Search engines?
Documented by Chris from Small Business Web Designs - from a presentation by Google's Head of Search, Matt Cutts, speaking at the 2012 Korea Webmaster Conference in January. For a recorded version of this presentation, please click here.