The team here will often be asked how Google works. While there is no one answer, knowing what Google likes and looks for is the best bet to launch a site that your customers can find. Wherever you be an Australian sole trader, such as a builder needing a site, or an Australian mulit national, when it comes to Google, all design starts from a level playing field. In this blog post, we explain Google in plain form.
Any business, regardless of the industry it is in, its size or nature of operations, should have a site. However, having a site is only the beginning of internet marketing. A decade back, a company would want an impressive site, host the site and share the site address on its corporate profile, brochures, business cards and spread the word at appropriate correspondences.
Google - in 2015
Today, a site needs to be optimized by way of meta data, keywords and . A site should engage link building, content marketing, video seeding and numerous others strategies to emerge as one of the topmost search results on sites like Google.
To emerge as one of the topmost search results, the site needs to be optimized according to the protocols which Google uses to index sites and to rank business sites. There are several factors that Google takes into account while awarding a page rank to a business site or to a webpage.
Factor 1 - Domain name
The first obvious factor that Google looks at is the domain name. Second, Google considers the targeted keywords. Every business site should have a domain name that has relevance to the type of business it is.
Factor 2 - Keywords
There should be targeted keywords which may be names of products, services or the industry and category of products that are being offered. Content needs to be concise, and not a dump of relevant words, to ensure Google ranking.
Factor 3 - Content and Web Design
The optimization of the site and that of all the content on the site would be taken into account. Following these checks, Google tries to ascertain how unique, original and relevant the information provided on the site is. Subsequently, Google looks at geographic relevance.
Factor 4 - Geographic Location
The geographic relevance is important because people these days search for businesses, products or services that are relevant to the area one is based in. A resident of Sydney wouldn’t look for a roofing company in Perth. Thus, a roofing company in Sydney needs to have optimized content to be aimed at residents of Sydney and its suburbs so their searches have the company’s site as one of the topmost search results.
Factor 5 - Google Places
Google also takes into account listings on Google Maps and Places, a company’s presence and dominance on social networks and social media, particularly the profiles that have the business details, classified details and contents or posts on major article directories.
The aforementioned factors are what determine if Google would accord the due significance to a business site and if eventually that site would get a first page ranking on search results pertaining to the keywords used as the search criteria.
Whatever your ideas, the team at SBWD can get your business site to where you need it to be. With our 1000+ client portfolio across Sydney, Melbourne and beyond, we are the experts that small business loves.