Just like in the real world, in the e-commerce world the customer is the most important thing and that is why e-commerce is adapting and changing to enhance the experience of the user. In this blog post, we will take a closer look at some of the e-commerce design trends that are proving to be popular at the moment. Increasingly, Australian companies are adopting ecommerce to their site to take a share of the rapidly growing online shopping market - if you've thought about going online with ecommerce, we are the best bet for your business having built online shops for numerous Australian businesses.
Trend 1 - Going Mobile
People are more reliant on their smartphones than ever before, and more people are using mobile devices to order products and for searching for information. This is why more e-commerce designers are concentrating on enhancing the user experience of their mobile sites, so that they are compatible across a range of different devices. This is essential.
Trend 2 - Simplistic Design
An additional effect of more people using their mobile devices to buy products or for web browsing is that sites need to be more simplistic. Items need to be displayed more clearly, and page clutter needs to be reduced, and site navigation needs to be simpler and faster for those people using their device on the go.
Trend 3 - Social Media Integration
Social media sites such as Twitter and Facebook are being used more often by companies in order to promote their products and services. A lot of companies are now beginning to see the benefits of using social media as a cost effective way of advertising their products and services to a large number of people.
Trend 4 - Speedier Loading Times
Now that people are able to access online stores from almost anywhere, they want site loading times to match. Consumers that are using their mobile device to access a site want that site to load quickly, and according to statistics, if they have to wait for longer than 3 seconds for a site to load, they will get impatient and look elsewhere. This is one of the big challenges that e-commerce designers face, especially if the site is offering a lot of products. Designers are therefore, making use of a technique whereby the content is delivered to the user depending on their location.
Trend 5 - Personalised Product Recommendations
Consumers are no longer satisfied with product recommendations that are based solely on their previous order history. So e-commerce designers are now using algorithms, which are able to recommend products that will enhance the lives of the consumer based on what they have purchased in the past, and even pages they have visited.