A Guide for All Australian Businesses - Inbound Links 101

You’ve probably heard the term once or twice: inbound links or backlinks. However, you might be in the dark about what they are and how they can help your site. Well, we’ve gathered everything you need to know about inbound links and how they can benefit your site in today’s blog post. Read on to learn more. 

What Are Inbound Links
Put simply, inbound links are other sites that hold or highlight a link to your site in their content. So, for example, if you own a construction company and offer free tips for home maintenance, a DIY site might link back to your page. When they do it’s called back linking, and it has a powerful influence on your traffic. In addition to exposing your content to another audience, it also enhances your SEO. 

How it Effects SEO
Inbound links let Google and other search engine giants know that your website is trustworthy and valuable. The more individuals who share a link to your homepage on their own, the greater your ranking will be in search engines. In fact, this sort of organic growth is only possible through natural backlinks, giving you yet another reason to pursue them. 

How to Achieve Them 
The single best way to achieve more backlinks is to offer premium content. Valuable, shareable, and trustworthy content will entice more sites to inbound link your site on their own thereby increasing your visibility. It is also a good idea to put your content in front of your audience on social media, as well as in your email marketing, to increase the odds of achieving backlinks.

Now that you know what Inbound Links are, it’s time to start seeking them. Use the aforementioned tips to begin increasing your SEO today.