Your site’s bounce rate directly affects your search results and the impact you have on visitors. In order to improve your bounce rate, consider our 5 tips down below.
Tip 1. Increase the speed of your site.
For every second it takes your site to load you lose 7% of your visitors. That number is astronomical! Pay attention to how much content you have on your site, update your server, and eliminate unnecessary widgets where possible.
Tip 2. Enhance your On Site Search Bar
If your search bar doesn’t produce the results your visitors are looking for they will simply go elsewhere to find it. Test your relevant search tool and see for yourself how useful it is.
Tip 3. Create a Powerful Web Design
Your layout and functionality are essential in retaining your target audience. Make sure that your web design is user-friendly and doesn’t distract from your core message. Keep your text short and to the point, and reduce unnecessary images where possible.
Tip 4. Make Your Site Responsive
Nearly everyone uses their smartphone or tablet to search the web and look at various sites. If your site is not responsive for mobile devices, you’ll be left out in the dark. Users will find your layout harsh and will leave as quickly as they click on. This will cut down your bounce rate and harm your ranking.
Tip 5. Keep them Hooked with a Call To Action
If you don’t give people a reason to stick around on your site, they simply aren’t going to. Your web design needs to include a clear CTA so people know what to do once they are done browsing through your site.
Improve your bounce rate by following the aforementioned tips.
Small Business Web Designs
Sydney-based web designer, working hard to support and grow Australia's small and medium sized businesses. We bring big business to small business.